To create a new standard, it takes something that's not just a little bit different; it takes something that's really new and really captures people's imagination — and the Macintosh, of all the machines I've ever seen, is the only one that meets that standard. .
I have to say that in 1981, making those decisions, I felt like I was providing enough freedom for 10 years. That is, a move from 64k to 640k felt like something that would last a great deal of time. Well, it didn't - it took about only 6 years before people started to see that as a real problem. .
If people had understood how patents would be granted when most of today's ideas were invented, and had taken out patents, the industry would be at a complete standstill today.… The solution to this is patent exchanges with large companies and patenting as much as we can. .
I laid out memory so the bottom 640K was general purpose RAM and the upper 384 I reserved for video and ROM, and things like that. That is why they talk about the 640K limit. It is actually a limit, not of the software, in any way, shape, or form, it is the limit of the microprocessor. That thing generates addresses, 20-bits addresses, that only can address a megabyte of memory. And, therefore, all the applications are tied to that limit. It was ten times what we had before. But to my surprise, we ran out of that address base for applications within—oh five or six years people were complaining.
was one of the original pioneers of the PC revolution. He was a very creative computer scientist who did excellent work. Although we were competitors, I always had tremendous respect for his contributions to the PC industry. His untimely death was very unfortunate and he and his work will be missed. .
There are no significant bugs in our released software that any significant number of users want fixed. … I'm saying we don't do a new version to fix bugs. We don't. Not enough people would buy it. You can take a hundred people using Microsoft Word. Call them up and say "Would you buy a new version because of bugs?" You won't get a single person to say they'd buy a new version because of bugs. We'd never be able to sell a release on that basis. .
About 3 million computers get sold every year in China, but people don't pay for the software. Someday they will, though. As long as they are going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade. .
Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn't like somebody told me about it and I said, "I don't know how to spell that." I said, "Yeah, I've got that on my list, so I'm okay." But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy. .
Personal computing today is a rich ecosystem encompassing massive PC-based data centers, notebook and Tablet PCs, handheld devices, and smart cell phones. It has expanded from the desktop and the data center to wherever people need it — at their desks, in a meeting, on the road or even in the air. .
If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you’re interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is. … Let’s be realistic, who came up with "File/Edit/View/Help"? Do you want to go back to the original Mac and think about where those interface concepts came from? .
You've got to be willing to read other people's code, and then write your own, then have other people review your code. You've got to want to be in this incredible feedback loop where you get the world-class people to tell you what you're doing wrong... .
Unfortunately, many programs are so big that there is no one individual who really knows all the pieces, and so the amount of code sharing you get isn't as great. Also, the opportunity to go back and really rewrite something isn't quite as great, because there's always a new set of features that you're adding on to the same program. .
Before Paul and I started the company, we had been involved in some large-scale software projects that were real disasters. They just kept pouring people in, and nobody knew how they were going to stabilize the project. We swore to ourselves that we would do better. .
One of the wonderful things about the information highway is that virtual equity is far easier to achieve than real-world equity...We are all created equal in the virtual world and we can use this equality to help address some of the sociological problems that society has yet to solve in the physical world," .
This leads to the paradox, that because the disease is only in the poor countries, there is not much investment. For example, there is more money put into baldness drugs, than are put into malaria. Now, baldness, it is a terrible thing [audience laughter] and rich men are afflicted, so that is why that priority is set. .
First we've got population. Now, the world today has 6.8 billion people. That's headed up to about nine billion. Now, if we do a really great job on new vaccines, health care, reproductive health services, we could lower that (forecast) by, perhaps, 10 or 15 percent, but there we see an increase of about 1.3 (per year). .
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