2 + 2 = 5-ism - caving in to a target marketing strategy aimed at oneself after holding out for a long period of time: "Oh, all right, I'll buy your stupid cola. Now leave me alone." (page 139) .
anti-sabbatical - a job taken with the sole intention of staying only for a limited period of time (often one year). The intention is usually to raise enough funds to partake in another, more personally meaningful activity such as watercolor sketching in Crete or designing computer knit sweaters in Hong Kong. Employers are rarely informed of intentions. (page 35) .
anti-victim device (ADV) - a small fashion accessory worn on an otherwise conservative outfit which announces to the world that one still has a spark of individuality burning inside: 1940s retro ties and earrings (on men), feminist buttons, noserings (on women), and the now almost completely extinct teeny weeny "rattail" haircut (both sexes). (page 114) .
architectural indigestion - the almost obsessive need to live in a "cool" architectural environment. Frequently related objects of fetish include framed black-and-white art photography (Diane Arbus a favorite); simplistic pine furniture; matte black high-tech items such as TVs, stereos, and telephones; low-wattage ambient lighting; a lamp, chair, or table that alludes to the 1950s; cut flowers with complex names. (page 75) .
Armanism - after Giorgio Armani: an obsession with mimicking the seamlesss and (more importantly) controlled ethos of Italian culture. Like Japanese minimalism, Armanism reflects a profound inner need for control. (page 82) .
black dens - where Black Holes live; often unheated warehouses with Day-Glo spray painting, mutilated mannequins, Elvis references, dozens of overflowing ashtrays, broken mirror sculptures, and Velvet Underground music playing in background. (page 135) .
Bradyism - a multisibling sensiblity derived from having grown up in large families. A rarity in those born after approximately 1965, symptoms of Bradyism include a facility for mind games, emotional withdrawal in situations of overcrowding, and a deeply felt need for a well-defined personal space. (page 134) .
bread and circuits - the electronic era tendency to view party politics as corny — no longer relevant or meaningful or useful to modern societal issues, and in many cases dangerous. (page 80) .
clique maintenance - the need of one generation to see the generation following it as deficient so as to bolster its own collective ego: "Kids today do nothing. They're so apathetic. We used to go out and protest. All they do is shop and complain." (page 21) .
conspicious minimalism - a life-style tactic similar to Status Substitution. The nonownership of material goods flaunted as a token of moral and intellectual superiority. (page 107) .
conversational slumming - the self-conscious enjoyment of a given conversation precisely for its lack of intellectual rigor. A major spin-off activity of Recreational Slumming. (page 113) .
cult of aloneness - the need for autonomy at all costs, usually at the expense of long-term relationships. Often brought about by overly high expectations of others. (page 69) .
decade blending - in clothing: the indiscriminate combination of two or more items from various decades to create a personal mood: Sheila = Mary Quant earrings (1960s) + cork wedgie platform shoes (1970s) + black leather jacket (1950s and 1980s). (page 15) .
derision preemption - a life-style tactic; the refusal to go out on any sort of emotional limb so as to avoid mockery from peers. Derision Preemption is the main goal of Knee-Jerk Irony. (page 150) .
down-nesting - the tendency of parents to move to smaller, guest-room-free houses after the children have moved away so as to avoid children aged 20 to 30 who have boomeranged home. (page 144) .
dumpster clocking - the tendency when looking at objects to guesstimate the amount of time they will take to eventually decompose: "Ski boots are the worst. Solid plastic. They'll be around till the sun goes supernova." (page 162) .
earth tones - a youthful subgroup interested in vegetarianism, tie-dyed outfits, mild recreational drugs, and good stereo equipment. Earnest, frequently lacking in humor. (page 26) .
emotional ketchup burst - the bottling up of opinions and emotions inside oneself so that they explosively burst forth all at once, shocking and confusing employers and friends — most of whom thought things were fine. (page 21) .
the emperor's new mall - the popular notion that shopping malls exist on the inside only and have no exterior. The suspension of visual belief engendered by this notion allows shoppers to pretend that the large, cement blocks thrust into their environment, do not, in fact, exist. (page 71) .
ethnomagnetism - the tendency of young people to live in emotionally demonstrative, more unrestrained ethnic neighborhoods: "You wouldn't understand it there, mother — they hug where I live now." (page 26) .
expatriate solipsism - when arriving in a foreign travel destination one had hoped was undiscovered, only to find many people just like oneself; the peeved refusal to talk to said people because they have ruined one's elitist travel fantasy. (page 172) .
fame-induced apathy - the attitude that no activity is worth pursuing unless one can become very famous pursuing it. Fame-induced apathy mimics laziness, but its roots are much deeper. (page 150) .
historical slumming - the act of visiting locations such as diners, smokestack industrial sites, rural villages — locations where time appears to have been frozen many years back — so as to experience relief when one returns back to "the present". (page 11) .
Jack-and-Jill party - a Squire tradition; baby showers to which both men and women friends are invited as opposed to only women. Doubled purchasing power of bisexual attendance brings gift values up to Eisenhower-era standards. (page 143) .
legislated nostalgia - to force a body of people to have memories they do not actually possess: "How can I be a part of the 1960s generation when I don't even remember any of it?" (page 41) .
lessness - a philosophy whereby one reconciles oneself with diminishing expectations of material wealth: "I've given up wanting to make a killing or be a bigshot. I just want to find happiness and maybe open up a little roadside cafe in Idaho." (page 54) .
McJob - a low-pay, low-prestige, low-dignity, low-benefit, no-future job in the service sector. Frequently considered a satisfying career choice by people who have never held one. (page 5) .
me-ism - a search by an individual, in the absence of training in traditional religious tenets, to formulate a personally tailored religion by himself. Most frequently a mishmash of reincarnation, personal dialogue with a nebulously defined god figure, naturalism, and karmic eye-for-eye attitudes. (page 126) .
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