Leo Burnett

#238110 Leo Burnett

When you reach for the stars, you may not quite get one, but you wont come up with a handful of mud either. .

Leo Burnett Quotes about stars
#734180 Leo Burnett

When you reach for the stars, you may not quite get them, but you wont come up with a handful of mud either. .

Leo Burnett Quotes about stars
#734181 Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. .

Leo Burnett Quotes about good
#734182 Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. .

Leo Burnett Quotes about hope
#734183 Leo Burnett

We want consumers to say, Thats a hell of a product instead of, Thats a hell of an ad. .

Leo Burnett Quotes about hell
#734186 Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. .

Leo Burnett Quotes about writers
#734187 Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people. .

Leo Burnett Quotes about life
#734188 Leo Burnett

If you cant turn yourself into your customer, you probably shouldnt be in the ad writing business at all. .

Leo Burnett Quotes about writing
#734189 Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. .

Leo Burnett Quotes about purpose
#734191 Leo Burnett

What helps people, helps business. .

Leo Burnett Quotes about people
#734193 Leo Burnett

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. .

Leo Burnett Quotes about sin
#734194 Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. .

Leo Burnett Quotes about self
#734195 Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. .

Leo Burnett Quotes about relationships
#734196 Leo Burnett

I have learned that you cant have good advertising without a good client, that you cant keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. .

Leo Burnett Quotes about good
#734197 Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. .

Leo Burnett Quotes about art
#734198 Leo Burnett

Plan the sale when you plan the ad. .

Leo Burnett Quotes about you
#734199 Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. .

Leo Burnett Quotes about belief
#734201 Leo Burnett

If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. .

Leo Burnett Quotes about art
#734203 Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. .

Leo Burnett Quotes about honesty
#734205 Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. .

Leo Burnett Quotes about relationships
#734207 Leo Burnett

There is no such thing as a permanent advertising success. .

Leo Burnett Quotes about success
#734208 Leo Burnett

Theres no such thing as hard sell and soft sell. Theres only smart sell and stupid sell. .

Leo Burnett Quotes about art
#734209 Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear off having ideas. .

Leo Burnett Quotes about mistakes
#734210 Leo Burnett

Too many ads that try not to go over the readers head end up beneath his notice. .

Leo Burnett Quotes about man
#734211 Leo Burnett

When you reach for the stars you may not quite get one, but you wont come up with a handful of mud either. .

Leo Burnett Quotes about stars
#734212 Leo Burnett

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. .

Leo Burnett Quotes about history
#734213 Leo Burnett

A good ad which is not run never produces sales. .

Leo Burnett Quotes about good
#734214 Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. .

Leo Burnett Quotes about men
#734216 Leo Burnett

Advertising says to people, Heres what weve got. Heres what it will do for you. Heres how to get it. .

Leo Burnett Quotes about people
#734217 Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he wont do very well in advertising. .

Leo Burnett Quotes about people
#734218 Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. .

Leo Burnett Quotes about business
#734220 Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious. .

Leo Burnett Quotes about fun
#734221 Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. .

Leo Burnett Quotes about good
#734223 Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. .

Leo Burnett Quotes about good
#734225 Leo Burnett

I regard a great ad as the most beautiful thing in the world. .

Leo Burnett Quotes about world

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