Leo Burnett

#90423 Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. .

Leo Burnett Quotes about belief
#90424 Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. .

Leo Burnett Quotes about fun
#90425 Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people. .

Leo Burnett Quotes about life
#90426 Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. .

Leo Burnett Quotes about relationships
#90427 Leo Burnett

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. .

Leo Burnett Quotes about stars
#90428 Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' .

Leo Burnett Quotes about people
#90429 Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. .

Leo Burnett Quotes about relationships
#90430 Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. .

Leo Burnett Quotes about hope
#90431 Leo Burnett

What helps people, helps business. .

Leo Burnett Quotes about people
#90432 Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. .

Leo Burnett Quotes about purpose
#90433 Leo Burnett

There is no such thing as a permanent advertising success. .

Leo Burnett Quotes about success
#90434 Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. .

Leo Burnett Quotes about people
#90435 Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. .

Leo Burnett Quotes about art
#90436 Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. .

Leo Burnett Quotes about honesty
#90437 Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' .

Leo Burnett Quotes about hell
#90438 Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. .

Leo Burnett Quotes about art
#90439 Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. .

Leo Burnett Quotes about death
#90440 Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious. .

Leo Burnett Quotes about fun
#90441 Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear off having ideas. .

Leo Burnett Quotes about mistakes
#90442 Leo Burnett

Too many ads that try not to go over the reader's head end up beneath his notice. .

Leo Burnett Quotes about man
#90443 Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. .

Leo Burnett Quotes about writers
#90444 Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. .

Leo Burnett Quotes about men
#90445 Leo Burnett

I regard a great ad as the most beautiful thing in the world. .

Leo Burnett Quotes about world
#90446 Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. .

Leo Burnett Quotes about business
#90447 Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. .

Leo Burnett Quotes about good

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