It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
Dan Ariely quote, motivation quotes, To 10 motivation more
"Dan Ariely more." 101sharequotes.com. 2020. http://101sharequotes.com/quote/dan_ariely-it-is-helpful-to-think-of-people-60319.
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